{"product_id":"strategic-branding-workbook-brand-strategy-presentation","title":"Strategic Branding Workbook \u0026 Brand Strategy Presentation (Canva and MS PowerPoint)","description":"\u003cp\u003eA strategic, \u003cspan\u003efully customizable Canva and MS PowerPoint\u003c\/span\u003e brand strategy template designed to help you build a clear, focused, and differentiated brand foundation before moving into visual identity and creative execution.\u003c\/p\u003e\n\u003cp\u003eCreated specifically with modern SaaS and startup brands in mind, this template guides you through the essential strategic stages of branding - from purpose, audience, and customer insight to positioning, competitive analysis, value proposition, personality, differentiation, and brand essence.\u003c\/p\u003e\n\u003cp\u003eWith a combination of structured strategy pages, frameworks, positioning maps, competitive analysis, visual direction, and strategic checkpoints, it helps turn complex brand thinking into a clear and cohesive strategy.\u003c\/p\u003e\n\u003cp\u003eUse it as a foundation for developing a stronger brand identity, more consistent communication, and a more meaningful customer experience.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003eThis set includes:\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"text-indent: -14.2pt; mso-list: l1 level1 lfo2; margin: 0cm 0cm 0cm 14.2pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-fareast-font-family: 'Liberation Serif'; mso-bidi-font-family: 'Liberation Serif';\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e-\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e     \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003eCanva links\u003c\/b\u003e with editable templates in three formats:\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1; margin: 0cm 0cm 0cm 35.45pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e39\u003cspan class=\"StrongEmphasis\"\u003e\u003cspan style=\"font-weight: normal;\"\u003e presentation screens (1920x1080px)\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1; margin: 0cm 0cm 0cm 35.45pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eA4 format\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1; margin: 0cm 0cm 0cm 35.45pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eUS Letter format\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"margin-top: 7.0pt;\"\u003eSuitable for both digital and print use.\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"text-indent: -14.2pt; mso-list: l1 level1 lfo2; margin: 0cm 0cm 0cm 14.2pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-fareast-font-family: 'Liberation Serif'; mso-bidi-font-family: 'Liberation Serif'; mso-bidi-font-weight: bold;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e-\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e     \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003ePPT file.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"margin: 7.0pt 0cm 0cm 0cm;\"\u003e\u003cspan class=\"StrongEmphasis\"\u003e\u003cspan style=\"font-weight: normal;\"\u003eInstant digital download.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cp class=\"Textbody\" style=\"margin: 7.0pt 0cm 0cm 0cm;\"\u003e\u003cspan class=\"StrongEmphasis\"\u003e\u003cspan style=\"font-weight: normal;\"\u003eIdeal for\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1; margin: 0cm 0cm 0cm 32.2pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-fareast-font-family: 'Liberation Serif'; mso-bidi-font-family: 'Liberation Serif';\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e•\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eSaaS startups and technology companies\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1; margin: 0cm 0cm 0cm 32.2pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-fareast-font-family: 'Liberation Serif'; mso-bidi-font-family: 'Liberation Serif';\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e•\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eStartup founders building a new brand\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1; margin: 0cm 0cm 0cm 32.2pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-fareast-font-family: 'Liberation Serif'; mso-bidi-font-family: 'Liberation Serif';\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e•\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eBrand designers and creative studios\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1; margin: 0cm 0cm 0cm 32.2pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-fareast-font-family: 'Liberation Serif'; mso-bidi-font-family: 'Liberation Serif';\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e•\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eFreelance brand strategists and designers\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1; margin: 0cm 0cm 0cm 32.2pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-fareast-font-family: 'Liberation Serif'; mso-bidi-font-family: 'Liberation Serif';\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e•\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eMarketing teams developing a new brand\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1; margin: 0cm 0cm 0cm 32.2pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-fareast-font-family: 'Liberation Serif'; mso-bidi-font-family: 'Liberation Serif';\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e•\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eBusinesses preparing for a rebrand or repositioning\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1; margin: 0cm 0cm 0cm 32.2pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-fareast-font-family: 'Liberation Serif'; mso-bidi-font-family: 'Liberation Serif';\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e•\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eCreative agencies creating strategic brand presentations\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1; margin: 0cm 0cm 0cm 32.2pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-fareast-font-family: 'Liberation Serif'; mso-bidi-font-family: 'Liberation Serif';\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e•\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eDesigners who want a structured starting point for client branding projects\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1; margin: 0cm 0cm 0cm 32.2pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-fareast-font-family: 'Liberation Serif'; mso-bidi-font-family: 'Liberation Serif';\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e•\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eTeams looking to clarify their positioning and competitive advantage\u003cspan class=\"StrongEmphasis\"\u003e\u003cspan style=\"font-weight: normal;\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1; margin: 0cm 0cm 0cm 32.2pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-fareast-font-family: 'Liberation Serif'; mso-bidi-font-family: 'Liberation Serif';\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e•\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eDeveloping a strategic foundation before moving into verbal and visual identity\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1; margin: 0cm 0cm 0cm 32.2pt;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e***** This is a digital product. No physical item will be shipped. ***** \u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"VeryCreativeFolks","offers":[{"title":"Personal","offer_id":54765614170439,"sku":null,"price":23.97,"currency_code":"USD","in_stock":true},{"title":"Commercial","offer_id":54765614203207,"sku":null,"price":27.27,"currency_code":"USD","in_stock":true},{"title":"Extended Commercial","offer_id":54765614235975,"sku":null,"price":329.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0075\/7484\/7573\/files\/saas-brand-strategy-template-cover.jpg?v=1787694419","url":"https:\/\/verycreativefolks.com\/products\/strategic-branding-workbook-brand-strategy-presentation","provider":"VeryCreativeFolks","version":"1.0","type":"link"}